Product Information

Quality jewelry display cases play a crucial role in determining whether you will make that next sale or not. More so, the type of packaging and after delivery services that you offer distinguishes you from other competitor and amplifies your sales. With such strategic moves, you can even place your jewelry prices a notch higher but still retain the same customers as well as attract a bunch of new clients.

Product presentation for a jeweler is not only a tactic to attract customers, but also a spectacular way to convince your buyers that the products are authentic. Excellent displays enhance the beauty of your stones leaving the buyer no option but to purchase them.

Though you may have your jewelry display cases crafted with the greatest manpower and skill, it is still important that security features be incorporated in the final finish. So don’t settle for less; the display may have unparalleled architectural design but lack adequate safety mechanism. Focus on providing lasting customer impression and also make it hard for bandits to get away with the valuable jewelry or the loose change in the drawers just in case they show up.

Another bonus for jewelry cases is to maximize on the viewing experience and minimize on the wear and tear on the gems. They also prevent damage and loss to tiny earrings that are likely to be hidden by mischievous customers.

Why Shape and Size of Jewelry Display Cases Makes the Difference

Regardless of the material that makes the case, perfect orchestration is a secret that stimulates impulsive buying. That said, determine the total size of your jewelry store and relate that to the size of the display. Normally, display cases take about 10% of the store space but become a central emphasis for shoppers. A bigger display case has the potential of showcasing all the jewelry including trophies in your store for a random customer.

Nevertheless, avoid having too many items clustered together as it will lead to visual confusion. You will be providing the customer with too many details at a glance. Alternatively, have big and artistic-shaped jewelry display cases with strong focal points that interest the buyers, or have a visual guide to show potential buyers the different types of jewelry with varied qualities and prices.

Overall, despite how strategic your display case is placed at, adequate space between items is necessary. In addition, obtain an impactful color scheme and systematic product arrangement to reinforce on customer appeal. Don’t have too many textures, colors and varied jewelry shapes on one display case, again it leads to visual confusion. If it’s needful for you to place different shaped jewels in display case, then have separate trays inside for the varied shapes.

The trick is to create visual differentiation that will make impromptu shoppers buy an item they just discovered while occasionally engaging with the display.
Finally, having multi-shaped display cases is an extra for improving your customer traffic. Jewelry display cases that are exceptionally custom-made identifies you as an enthusiastic dealer, surprisingly many jewel buyers will want to be loyal and accustomed to the only unmatched service provider in town.